Better events start here.
From strategy to execution.
We deliver creativity, capability
and standout results.
Leave ordinary behind.
Why choose
ExtraRad?
We don't just advise, we actually build.
We're behind the scenes of real events that thousands of people show up for. Everything we offer has been tested, refined and delivered under real-world pressure. Not just theory, proven results.
We bring strategy and execution
We think big, and deliver at all levels. Whether you need a five year growth roadmap, a content pipeline that converts, or a new event format with impact. We help you plan it, build it, launch it and deliver.
We help you stand out
Don't blend into the background, we help you build something bold. With creativity, connection, and clear systems that make it sustainable. Our work gets noticed because it's designed to.
How we work
01. Strategy & Consultancy
Done with you.
The Blueprint for Success.
Strategy, tools and support. You stay hands-on, we guide the way.
Perfect for in-house teams or event owners who want to level up capability while staying in control. Build internal capability and maintain long-term ownership.
02. Event Management
Done for you.
The Engine Room.
Bring us in. We'll build it, run it, or deliver it as your team.
You get access to the full knowledge base, network and delivery teams. Ideal for event teams needing external horsepower, or where you need to scale fast with confidence.
03. Coaching & Mentoring
Upskill.
Performance Lab.
We don’t just run events; we build event leaders.
Our coaching & mentoring programs are designed to level up your internal teams.
Through 1-on-1 mentorship and "war room" workshops, we share our playbook so your team can plan with more confidence and less chaos.
Behind the scenes.
Chris Randle is passionate about developing better events and a thriving industry.
With over 15 years experience delivering high impact events starting with the London 2012 Olympics, working with Lagardère Unlimited, then as Regional Director of IRONMAN Group before moving to CEO of the Blerter Event Delivery Platform and most recently leading Extra Rad.
Prior to his involvement in events he worked for 7 years in Project Management & Commercial Roles within £bn Major Infrastructure programmes in the UK.
He's looking to connect and work with events who are determined to make a difference, create a better future and develop themselves and their teams.
Get in touch to talk events, people, strategy, innovation and tech.
Event Experience
Auckland Marathon, Christchurch Marathon, Queenstown Marathon, Hawke's Bay Marathon, Tarawera Ultramarathon, IRONMAN New Zealand, IRONMAN Cairns, IRONMAN 70.3 World Championships, IRONMAN 70.3 Taupo, Challenge Wanaka, World Triathlon Series Auckland, World Triathlon Series Grand Final Gold Coast, New Plymouth Triathlon World Cup, Napier Triathlon World Cup, The Pioneer MTB Stage Race, Whaka100 MTB Race, Volcanic EPIC MTB Stage Race, Motatapu, Run the Forest, The Highlander MTB Race, Hanmer Half Marathon, Lake Taupo Cycle Challenge, World Masters Games 2017, London 2012 Olympics and Paralympics, Trademark Live, Audiology Touring, Plane Sailing Festival, Bay Dreams, Fisher Victoria Park, Coast to Coast, The Goat Trail Run, Ruapehu Trail Festival, Gold Coast Marathon, Rotorua Marathon, Eventing the Future Conference.
Auckland, New Zealand
+64.21 405 257 chris@rndlx.com